On the value of customer engagement:

On customer engagement as a metric:

“Engagement” Is Not A Metric, It’s An Excuse by Avinash Kaushik – 1 Oct 2008
Avinash’s skepticism about the possibility of defining and measuring customer engagement kicked off the debate. The value of his criticism is attested by the number of high profile responses it elicited from a variety of ‘champions’ of customer engagement.

Measuring Online Engagement: What Role Does Web Analytics Play? – by Theo Papadakis – 29 Jan 2008

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One Response to “Scepticism about Customer Engagement”


  1. […] Scepticism about customer engagement […]


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