Both pieces of research focus on what their respondents have to say about their experiences of the benefits CE offers, the barriers to implementation, the behavioural characteristics of engaged customers and the techniques they use to engage their target customers and to measure their engagement.

cScape

The world’s biggest research on the topic (1000+ respondents) with commentary by Avinash Kaushik, Andy Beal, Jim Sterne and Pete Mortensen. The survey also includes thought pieces on customer engagement by Dave Chaffey, Richard Sedley, Claire O’Brien and other internet marketers.

Economist Intelligence Unit

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One Response to “Research on Customer Engagement”


  1. […] Research on customer engagement […]


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