Both pieces of research focus on what their respondents have to say about their experiences of the benefits CE offers, the barriers to implementation, the behavioural characteristics of engaged customers and the techniques they use to engage their target customers and to measure their engagement.


The world’s biggest research on the topic (1000+ respondents) with commentary by Avinash Kaushik, Andy Beal, Jim Sterne and Pete Mortensen. The survey also includes thought pieces on customer engagement by Dave Chaffey, Richard Sedley, Claire O’Brien and other internet marketers.

Economist Intelligence Unit


One Response to “Research on Customer Engagement”

  1. […] Research on customer engagement […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: