Digital customer engagement in a troubled economy

February 25, 2008

The threat of economic instability and even recession, the like of which has not been experienced for many years, poses some very serious questions. Do we carry on as before with unchanged business practices? Do we tighten our belts? Do we try to reach out to new markets and customers, recognising that the best form of defence is attack? The reality of course is that we are likely to want to do a bit of each-indeed, in many cases, we will have to. But how do we decide which, when and how?

It is our contention that by embracing customer engagement and adopting the use of digital media as the spine of your customer interactions, no matter what market you are in, you stand a far better chance of not just emerging from a downturn unscathed, but of emerging as a winner.

If you are interested in this topic take a look at a report (can you call it a report if its 90 pages long?) we have published which you can download for free (can you call it free if registration is needed?) here.

Take a look at a taster:

To find out more about the report click here

To find out more about the authors

Richard Sedley

Martyn Perks

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