About
November 8, 2007
Theo Papadakis, customer engagement consultant at cScape, London, UK.
I’ve got a BA Hons from Stirling University and an MA in Social Anthropology from SOAS, University of London (back in the day where the SOAS bar was The place to be).
It was at Stirling that my tutor (Douglas Brownlie) introduced me to the fruitfulness of cross-breeding marketing with other social sciences, from Marxist Sociology to Psychoanalysis and Surrealism. This provided the impetus for me to do an MA in Social Anthropology as opposed to Business Studies, Advertising etc and shaped my perspective on both marketing and the world at large.
I’m particularly interested in the impact of marketing on social structure and change, consumer/citizen/believer/human behaviour as well as in what marketing can learn from other social sciences.
My main goal for this blog is to…
…actually get certain thoughts down on ‘paper’
…invite their discussion and further the interdisciplinary borrowings between marketing and other social sciences
…raise my own profile
email: theopapada(at)hotmail.com
February 4, 2008 at 10:14 pm
[...] Theo Papadakis talks about the idea of positive and negative engagement in an article recently posted on Occam’s Razor by Avinash Kaushik. I like this idea and would consider what I have seen here as an indication of positive engagement. [...]
April 2, 2008 at 4:36 pm
[...] Theo Papadakis is a Marketing Executive at cScape in London. Our paths first crossed when he invited me to contribute a thought piece to accompany the 2nd Annual Customer Engagement Survey Report (and to his credit he did so after having read my post above!). You can download the report, there are nice graphs and some interesting data and page twenty is quite interesting.
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